U.S. retail packaged bread market to reach $ 24 billion by now



Selbyville, Delaware, January 13, 2020 (GLOBE NEWSWIRE) –

US Retail Packaged Bread Market Value Expected to exceed $ 24 billion by 2026, according to a new research report from Global Market Insights, Inc. The increase in feed grain production and consumption, coupled with the development of retail chains, is boosting market share.

The fresh bread segment dominated with over 80% market share over the study period. This can be attributed to the growing preference of consumers to opt for freshly cooked products for their daily meals. These breads are usually baked in a day and have a limited shelf life for use as an edible food. Improved calcium and vitamin content as well as lower prices than frozen variants will further increase US market share during the study period.

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The inorganic bread segment includes all types of conventional bread. The segment will show a growth rate of approximately 1.5% over the projected period. The drop in the price of bread coupled with easier availability in a large network of stores and supermarkets will further stimulate demand in the US market. In addition, the availability of several bakers and companies offering inorganic bread with multiple sizes and weight options will further increase the size of the market.

Here are some of the key findings from the U.S. Retail Packaged Bread Market report:

  • The market is moderately fragmented in nature
  • Fresh bread is the most popular bread category, but frozen breads are increasingly accepted
  • Industry players focus on cost optimization strategies including optimizing supply chain networks as well as upgrading their machines to improve long-term operating expenses
  • Some of the major manufacturers operating in the US retail packaged bread industry include Bimbo Bakeries USA, Inc, Flowers Foods, Inc, Gonnella Baking Co., and others

The breadsticks segment will account for approximately 15% of the US retail packaged bread market share during the study period. These products are generally crispy and are served with soup. These products are generally available in different flavors and variations, which makes them popular with American consumers. Industry players are focused on improving their market share by launching new products to increase their market share. For example, in March 2018, Ellio’s Pizza announced the launch of a new line of breadsticks made without the use of artificial preservatives, making them ideal for adults and children.

Browse key industry insights spread over 124 pages with 95 market data tables and 21 report figures and charts, “US retail packaged bread market by product (frozen, fresh), by ingredient (organic, inorganic), by recipe (breadsticks, sandwich bread, rolls and buns), by distribution channel (supermarkets and hypermarkets, convenience stores, stores Online), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share and Forecast, 2019-2026»In detail with the table of contents:


Supermarkets and hypermarkets will experience growth of around 2.5% CAGR due to the convenience offered to consumers for easier purchasing of multiple products. In addition, these markets usually stock products from several brands with different price ranges and offer variants for different customers. The occasional offers and programs play an important role in attracting consumers to these stores, thereby increasing the market share of retail packaged bread in the United States during the study period.

The retail packaged bread market in the Northwestern United States accounted for a respectable share of over 20% during the study period. In addition, the region is expected to show healthy growth during the study period. Industry players across the region are investing in innovations and new bread-making techniques to improve nutritional content and meet a large customer base. For example, SEYLOU has engaged with local farmers to produce organic breads with 100 percent whole grain.

Large supermarket and hypermarket retail chains are investing in diversified strategies to expand their business activities. For example, Walmart announced the launch of its strategy to have customers place their orders online while visiting their nearest supermarkets to receive their products.

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Browse related reports:

U.S. frozen bakery market Trends by product (ready to prove, ready to bake, fully baked), recipe (bread, viennoiserie, pastry, salty snacks), end user (convenience stores, hypermarkets and supermarkets, artisan baker, HORECA, bakery chains) analysis report Industry, Application Potential, Price Trends, Competitive Market Share and Forecast, 2018-2024


About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, USA, is a global provider of market research and consulting services; offering syndicated and personalized research reports as well as growth consulting services. Our business intelligence and industry research reports provide clients with insightful insights and actionable market data specially designed and presented to aid strategic decision making. These comprehensive reports are designed through proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.



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