Lovington Bakery opened at 1 Market Place, Wincanton. Owner Phil Nicodemi rented the premises, which were once occupied by Elegant Home.
Phil and his team worked until the last minute to make sure the store opened on time before Christmas. The first customers arrived around the time the store opened at 8:00 a.m. Business was buoyant throughout the morning and Phil said business on that first day far exceeded his expectations. By noon the shelves were almost empty.
Although the store in Wincanton is called The Lovington Bakery, Phil’s main business is based in the village of Lovington, Castle Cary, where the business is called Lievito Bakery, influenced by Phil’s Italian heritage. Lievito means “yeast” in Italian, an apt name for a bakery. Over time, locals lovingly renamed it The Lovington Bakery.
The business started in Lovington three years ago as a wholesale bakery supplying handmade artisan breads to restaurants, cafes, delis and events, with the added bonus of its own factory outlet. If you’ve visited Kilver Court in Shepton Mallet, Queen Street Deli in Wells, Sabins Deli in Sherborne, Kitchen in Langport, Earth Fare in Glastonbury and Prior Park Farm Shop in Bath, you will have already tasted the bread and pastries of The Lovington Bakery. .
The bakery’s reputation spread everywhere, leading more and more customers to call the Lovington outlet store every weekend. This growing support led Phil to keep an eye out for potential sites to bring the business to the High Street. Wincanton locals ticked all the boxes, making this Lievito’s premier High Street outlet.
Phil decided to promote the new downtown business using the locally adopted name The Lovington Bakery. The store is located at the main intersection of the Market Square and is easily accessible from the free Churchfield car park.
Visitors to the Wincanton boutique will discover a wide range of organic, hand-made breads and pastries. Phil is adamant that no chemicals are used. Only high quality organic flour and premium yeast are used. Unlike many large bread makers who use additives to force their dough to rise faster, Lovington allows pasta to rise naturally for about 24 hours before baking.
Customers welcomed the return of a real bakery in the town. Local resident Fanny Charles said: “Almond croissants are an irresistible breakfast treat!“
The boutique is open from 8:00 a.m. to 5:00 p.m. Monday to Saturday every week.
1 Market Square, Wincanton, BA9 9LA