Growth, Trends and Forecasts (2020-2025)


DUBLIN, January 7, 2020 / PRNewswire / – The “Bread Market – Growth, Trends and Forecasts (2020 – 2025)” report was added to offer.

The global bread market is expected to register a CAGR of 1.43% during the period 2019-2024.


  • There has been a growing demand for a greater variety of breads with ethnic breads and larger varieties of whole breads, such as oats, bran, seeds, etc. Bakery products, such as bread and cookies, continue to enjoy the status of household staples, and their sales are driven by being a staple diet of poor consumers of the time.
  • Bread makers are taking advantage of the acceptance of regional bread specialties to create value-added products in order to diversify their assortments. Fortified bread, clean bread and organic bread are the preferred bread categories around the world, with the number of health conscious consumers increasing.

Market trends

Growing demand for functional and clean food products

The demand for functional ingredients in baked goods is increasing, due to their nutritional benefits. Bread, being a staple food that forms an important part of the daily diet, has responded to a more functional demand. A new low-carb, high-fiber, multigrain and fortified bread that attracts health-conscious consumers has sparked market growth.

In addition to functional health benefits, the incorporation of natural ingredients, such as natural preservatives, antioxidants, and enzymes in bread, is on the rise. The companies aim to replace fats and fats with omega-9, omega-3, which improve the fatty acid profile and support performance. Cholesterol reduction, weight management, high protein content, and sugar control are the main consumption trends.

Europe holds the largest share of the global bread market

Europe holds the largest share of the world bread market, by volume. The organic, natural and health claims on bread are the main trends in the region. The increase in the aging population in search of healthier baked goods has supported the growth of the market. The growing consumer preference for value-added, ethnic, fresh and artisan bread is the main factor driving sales.

Asia Pacific is also experiencing significant growth in the bread market, with consumers of Asia and the Middle East have a growing appetite for indulgence. Asia Pacific has the highest pastry sales in the world and accounts for the majority of global growth in pastry shops. The rise of Western-style bakeries, which have increased their presence in the region, is helping to stimulate the growth of pastry shops.

Competitive landscape

The global bread market is highly fragmented, with a large number of national and multinational players competing for market share. Companies are focusing on new product launches, with healthier ingredients / organic claim as a key marketing strategy. The increase in private labels constitutes fierce competition for existing players.

Some of the major players in the bread market are Danish Cake, Barilla Group, Grupo Bimbo, SAB de CV, Associated British Foods PLC, Almarai, Campbells’ Soup Company and Premier Foods Group Limited, among others.

Key topics covered

1.1 Study deliverables
1.2 Study hypotheses
1.3 Scope of the study



4.1 Market drivers
4.2 Market constraints
4.3 Porter’s five forces analysis
4.3.1 Threat of new entrants
4.3.2 Bargaining power of buyers / consumers
4.3.3 Bargaining power of suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By product type
5.1.1 Breads
5.1.2 Baguette
5.1.3 Rollers
5.1.4 Hamburger buns
5.1.5 Ciabatta
5.1.6 Others
5.2 By distribution channel
5.2.1 Convenience Stores
5.2.2 Specialized retailers
5.2.3 Supermarkets and hypermarkets
5.2.4 Online sales
5.2.5 Variety stores
5.2.6 Others
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia Pacific
5.3.4 South America
5.3.5 Middle East & Africa

6.1 Most active companies
6.2 Most adopted strategies
6.3 Market share analysis
6.4 Company profiles
6.4.1 Barilla Group
6.4.2 Grupo Bimbo, SAB de CV
6.4.3 Associated British Foods PLC
6.4.4 Almarai Company
6.4.5 Campbells Soup Company
6.4.6 Fielder Goodman
6.4.7 Yamazaki Baking Co. Ltd.
6.4.8 Premier Foods Group Limited
6.4.9 Aryzta SA
6.4.10 Finsbury Food Group


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