Gluten-free brand enters UK fresh bread market – Grocery Gazette

0

Gluten-free manufacturer Dr. Schär has entered the fresh bread market after acquiring Glasgow-based GDR Food Technology for an undisclosed sum.

The acquisition of GDR Food Technology – which produces allergen-free fresh bread – represents Dr. Schär’s first production facility in the UK and its first step into the fresh bread business in the country.

Dr. Schär’s managing director, Bradley Grimshaw, said the move would “significantly strengthen” its presence in the UK and expand its reach in the gluten-free bread category.

“We can now facilitate the launch of fresh bakery products to complement the current assortment and support us in our strategic goal of bakery leadership,” he said.

READ MORE: Bread prices could rise 20% as wheat prices hit 9-year high

“We know that more and more consumers are looking for allergen-free products to meet their dietary and lifestyle needs.

“Our partnership with GDR will allow us to better respond to this growing demand.

“This agreement is the first of its kind for us. It presents an exciting opportunity to enter the fresh bread market and fuels our vision to be recognized by all customers and consumers as the #1 gluten-free brand.

The GDR workforce will remain in place, led by founder Ronnie Stebbings, who will retain his role as chief executive.

Stebbings added: “This is incredible news for us and we are extremely excited to be part of the Dr. Schär Group.

“The company has been leading the way in the gluten-free industry, delighting shoppers with its high quality, delicious, safe and guaranteed products for years, and we look forward to being part of Dr. Schär UK’s future success. ”

Click here to sign up for the free daily Grocery Gazette newsletter

Share.

Comments are closed.