David Boucher (left) and his wife Caroline (right) recently opened Deeb’s Bread at Carneys Point.
(Staff photo by Kelly Roncace)
The mere mention of Priolo rolls to a native of South Jersey can evoke sensory memories of smell, taste and happiness.
While it has been several years since the original bakery closed its doors, fans of the well-known bread are now in luck with the recent opening of Deeb’s Bread at Carneys Point.
Owner David Boucher started baking bread and rolls at his home almost two years ago.
âI started cooking at home, making pizza dough and bread,â Boucher said. “Then I came across a great recipe that is very reminiscent of Priolo rolls.”
Boucher made different kinds of buns and breads, and every time a friend or family member tasted something from their oven, they wanted a dozen.
âOne thing leads to another, so we thought, why not work on opening a little bakery,â Boucher said.
In early January, Boucher opened Deeb’s Bakery on Shell Road in Carneys Point and has had incredible business so far.
âOur goal was to have a small bakery to serve this area, not all of southern Jersey,â Boucher said. “And we’re off to a wonderful start.”
Deeb’s Bread offers all kinds of breads and rolls, including club rolls – which Boucher says are the best-selling – round dinners, kaisers, hoagie and sliders; baguettes, French breads and specialty breads like sweet breads, braided breads and cinnamon raisin breads.
Deeb’s also serves breakfast sandwiches and cinnamon knots in the morning, and garlic knots with Caroline’s homemade marinara sauce all day.
âCaroline is the chef,â said Boucher, noting that his wife ran the catering at CafÃ© Boucher.
Several local restaurants also serve Deeb bread, including Stubini’s South and Domus Calabria in Penns Grove.
In addition to Deeb’s, Boucher has a full-time day job, he and Caroline own Rivers Edge Karate in Pennsville, and David is a musician who works a few evenings a week.
So where does the name “Deeb’s” come from?
âCaroline baby sat down for a 2-year-old – the daughter of a good friend,â Boucher explained. “I was baking bread in the morning and she would come by saying, ‘I smell Deeb’s bread. “”
She couldn’t pronounce Dave’s name, so it was Deeb.
âI have a video of her shaping bread with me,â he said.
Deeb’s Bread is open Wednesday and Thursday 6 a.m. to 2 p.m., Friday 6 a.m. to 5 p.m. Saturday and Sunday 8 a.m. to 2 p.m., and closed Monday and Tuesday.
For more information contact 856-299-0220 or visit their Facebook page.