Bread Market Size, Share, Demand, Future Growth, Opportunities


According to the new study by The Insight Partners on “Global Bread Market Forecast to 2027 – Global Analysis – by Product Type, Nature, Distribution Channel and Geography”, the bread market size is expected to reach 260,930, US$3 million by 2027 from the United States. $190,550.0 million in 2018; it is expected to grow at a CAGR of 3.6% over the period 2019-2027.

The increase in disposable income and the tendency of consumers to explore new tastes and flavors are responsible for the high traffic in restaurants, QSRs and cafes. The tendency to hang out in these places is prevalent among young people, especially teenagers. This fact is responsible for the growth of fast food, which indirectly drives the growth of the bread market.

Companies in this market have continuously focused on strategies such as product development and business strategy and planning to expand their presence worldwide and meet the growing demand. For example, in March 2018, WASA launched the new range of gluten-free crispbreads. WASA Gluten-Free Crispbread will be offered in two varieties: WASA Gluten-Free Original and WASA Gluten-Free Sesame & Sea Salt to meet the demand of health-conscious consumers.

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Bread market is an essential food included in the daily consumption of many cultures around the world. The demand for bread has therefore continued to grow and is expected to increase further as the population grows. Additionally, the growing variety of specialty breads is expected to aid the growth of the market. Rising consumer priorities and growing preference for consuming healthier foods have increased the demand for organic food products. To reduce carbohydrates and increase protein intake in the daily diet, consumers are adopting paleo diets.

This fact has encouraged manufacturers to introduce new products that are low carb, gluten free, high in protein and high in fiber. The increase in bread varieties has propelled its demand. Additionally, factors such as busy and hectic schedules resulting in less or no time to cook meals at home have increased the demand for convenient, packaged foods that support sales of bread and related baked goods.

Associated British Foods Plc; Almarai Company; Barilla GER Fratelli SPA; Aryzta Ag; Britannia Industries Ltd; Campbell Soup Company; Finsbury Food Group Plc; Fuji Baking Co., Ltd. ; and Goodman Fielder Pty., Ltd. are among the major players operating in the market. Key companies are implementing mergers and acquisitions, as well as research and development strategies to expand their customer base and gain a significant share of the global market, which also enables them to maintain their brand globally.

In 2020, Europe accounted for the largest share of the global bread market size. The largest market share of this region is mainly attributed to the presence of major manufacturers in the region. The transformation of consumer lifestyles and eating habits has had a significant influence on the demand for bread in Europe. Although bread consumption in Europe is stable and the bread market is not expected to experience intense growth, there is a continued demand for a wider variety of breads in many countries.

Bread is a staple in most European countries, and most people eat wholemeal bread as part of their daily diet. Besides convenience, European consumers prefer natural, wholemeal bread with other ingredients such as oats, bran and seeds. This fact has encouraged European artisan and industrial bakers to innovate new products. Additionally, the continued growth of sliced, packaged, and specialty bread is expected to provide ample opportunities for bread manufacturers to drive market growth.

Supermarkets and hypermarkets, convenience stores, independent retailers, artisan bakeries and online stores are some of the main distribution channels. The improvement in the distribution or retail network of these distribution channels has increased the demand for bread at a significant rate as these channels are a convenient way for customers to purchase these products. The availability of a wide range of breads and related products at a reasonable price has prompted consumers to shop in supermarkets and hypermarkets.

Based on product type, the bread market is segmented into breads, baguettes, rolls, hamburger buns, sandwich buns, ciabatta and others. In 2020, the breads segment accounted for the largest share of market revenue. Based on nature, the bread market is segmented into conventional and organic. The conventional segment dominated the market in 2020 and is expected to maintain its dominance over the forecast period. Based on distribution channel, the bread market is segmented into hypermarkets & supermarkets, convenience & retail stores, online and others. In 2020, the convenience and retail store segment accounted for the largest share of market revenue.

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The Insight Partners is an industry unique research provider of actionable intelligence. We help our clients find solutions to their research needs through our syndicated research and advisory services. We specialize in industries such as Semiconductors and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Health IT, Manufacturing and Construction, Medical Devices , technology, media and telecommunications, chemicals and materials.

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